encompassing terms

Among so many terms in rhetoric, three serve as a compass, even among the larger terms ("trees") in the forest of rhetoric:

Together, these terms invoke the rhetorical worldview in which, sensitive to the contingencies of the moment, a speaker or writer tailors words to contexts and audiences towards some discernible result or effect.

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Gideon O. Burton, Brigham Young University
Please cite "Silva Rhetoricae" (rhetoric.byu.edu)