al-lit'-er-a'-tion alliteratio
figure of like letter

Repetition of the same letter or sound within nearby words. Most often, repeated initial consonants.
  Note: The term "alliteratio" was coined by Giovanni Pontano in 1519 as a further specification of the term annominatio. Current usage of this term is in its most restricted sense (repeated initial consonants), aligning it with the vice known as homoeoprophoron or paroemion.
  Why not waste a wild weekend at Westmore Water Park?
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Gideon O. Burton, Brigham Young University
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