apagoresis apagoresis
 a-pa-gor'-e-sis from Gk. apagoreuo “to dissuade”

A statement designed to inhibit someone from doing something.
If your parents discover what you did, you will not see your next birthday.
The apagoresis above demonstrates the antecedent/consequence relationship. To dissuade a person from an action, it suggests unattractive consequences due to follow such an action. Obviously, the consequence of this apagoresis is exaggerated to be more persuasive.

If you return to Florence, you will be entering the lion's den.
The apagoresis above uses a metaphor to demonstrate the repercussions of an action. The speaker is comparing Florence to a lion's den. By making such a strong comparison, the speaker is inferring that the atmosphere in Florence is as dangerous to his subject as a lion's den would be.

Related Figures
  • hyperbole
    Apagoresis often uses exaggeration to persuade. It may combine an exaggeration with a cause/effect or antecedent/consequence relationship. The consequences or effects of such a phrase are usually exaggerated to be more convincing.
  • Figures of Pathos
  • Figures of Reasoning
Related Topics of Invention
  • Cause/Effect
    Apagoreses are often constructed in a cause/effect format. Frequently, an apagoresis can be rewritten to form an "if/then" statement.
  • Antecedent/Consequence
    An apagoresis can be written in an antecedent/consequence form. By comparing the action to the possible consequences, the apagoresis attempts to prove the action unprofitable. Apagoreses that use antecedent/consequence relationships are often combined with exaggeration.
See Also
Apagoreses uses logos as a means of persuasion. Their arguments are usually in the form of logical deductions. An apagoresis seeks to persuade by means of logical reasoning, showing what the sub-optimal consequences or effects of an action would be.

Creative Commons License
This work is licensed under a Creative Commons Attribution 3.0 License.
Gideon O. Burton, Brigham Young University
Please cite "Silva Rhetoricae" (rhetoric.byu.edu)

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