|The persuasive appeals:||logos|||||pathos|||||ethos|
Pathos names the appeal to emotion. Cicero encouraged the use of pathos
at the conclusion of an oration, but emotional appeals are of course more
widely viable. Aristotle's Rhetoric contains a great deal of discussion
of affecting the emotions, categorizing the kinds of responses of different
demographic groups. Thus, we see the close relations between assessment
of pathos and of audience.
Pathos is also the category by which we can understand the psychological
aspects of rhetoric. Criticism of rhetoric tends to focus on the overemphasis
of pathos, emotion, at the expense of logos, the message.
| Sample Rhetorical Analysis:
Antony, addressing the crowd after Caesar's murder in Shakespeare's play, manages to stir them up to anger against the conspirators by drawing upon their pity. He does this by calling their attention to each of Caesar's dagger wounds, accomplishing this pathetic appeal through vivid descriptions combined with allusions to the betrayal of friendship made by Brutus, who made "the most unkindest cut of all":
Related Figures Sources: Arist.1.2.5, 2.1.8, 2.2-11
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This work is licensed under a Creative Commons Attribution 3.0 License.
Gideon O. Burton, Brigham Young University
Please cite "Silva Rhetoricae" (rhetoric.byu.edu)